ACCELERATING BETTER DESIGN

While Autodesk is the world leader in 3D design software, people still think Autodesk only creates AutoCAD. We developed a campaign based on principles of design, which featured bold 3D typography immersed in environments and settings only made possible through Autodesk technology.

 

This poster took Tim Burton's Alice in Wonderland and integrated the tenet "keep dreaming" seamlessly into the gorgeous environment built with Autodesk technology. 

 

Thomas Edison said "'I have not failed. I've just found 10000 ways that won't work." This is the same philosophy that Mercedes adopted to create their Biome concept car designed entirely with Autodesk technology.

 

This poster took the lead character from Rango and used him to show the incredible detail made possible from Autodesk technology.

 

Since each employee embodies the same tenets and traits of the brand, we took the key visuals of the campaign and integrated them into all staff business cards.

 

The iconic Chicago Bean sculpture, which was designed with Autodesk software, became the canvas for a unique physical installation. Scattered physical type around the park unified into a clear message when bystanders stood in just the right spot.