Design & Art Direction

Budweiser Made Of


Budweiser beer is made of the the choicest hops, rice, and the best barley malt. But that's not all they're made of. We created an integrated campaign that highlights the real ingredients that make up Budweiser - the moments that capture what it means to be American.


The print campaign combines iconic Budweiser branding elements with beautiful photography that depicts moments that people enjoyed the beer.


Budweiser already enables people to track where their beer comes from through the Track Your Bud app. We wanted people to see where their beer went. Through #madeof, people could identify where each batch of beer went, and explore the moments that it was enjoyed.