The Wonka Wrapper is an interactive Augmented Reality music sampler built into Facebook that allows aspiring musicians to use a whole range of Wonka candies to create and share their music mixes across the web.
Modeled after analog drum machines, the app was a fully functioning beat-blasting machine powered by candy. Holding up different Wonka candies accessed different beats that could be mixed and adjusted once they were activated. Once the candies and beats were loaded in, the artist could hit record and lay down their track to share with the world.
The Famous Group shot superstar and candy lover Nick Cannon using the interface to create a unique freestyle rap. Additionally, he was the voice of the campaign and tutorial videos on how to lay down the sickest beats.
Case study video (produced by The Famous Group).