Role art direction and design unless otherwise noted.
NVIDIA: MADE TO GAME
Brand campaign developed for a suite of NVIDIA gaming products.
Full site design for Pop-Up Magazine.
Project X is about the ultimate party. We proposed making an interactive social grid of dynamic party content that continued to get better and better as the night went on.
BUDWEISER EPIC SALUTES
Budweiser asked us to come up with a big digital idea to go with the big TV spot that they made for the big game. The end result was epic. Literally. By nominating an inspiring active or veteran military member, beer fans could honor these American heroes on the biggest of stages.
We designed and fabricated a custom trophy that was presented to our special veteran on the track.
BUDWEISER BLACK CROWN
Select assets from campaign developed for Budweiser Black Crown beer.
FARMERS SMACK ATTACK
Farmers Insurance wanted a way for people to send March Madness smack talk through Facebook. Our answer was Smack Attack, an analog mixer that allows anyone to create a custom smack to harass their friends and rivals. Instead of mixing beats, people used the custom controls to combine insults, illustrations and even sound effects for the ultimate expression of smack.
For this project, my role was supplementary to the Art Director providing him various designs, logos and animations to be used throughout the site. Overall, I was very happy to be a part of this project, and think the end result turned out to be quite a spectacular site.
Shock Top beer took four people's dreams and made them a reality. We created a campaign to inspire people to enter their own dreams, for a chance to see them come to life through the unfiltered lens of Shock Top.
AT&T AUGMENTED REALITY
I directed a team of designers, developers and animators to bring this project to life. Each unique AR marker revealed different character animations that aligned with playful character animations.
RED BULL PRO ATHLETE CANS
Historically, Red Bull has primarily sponsored extreme sports athletes. To target a more mainstream audience, they are sponsoring athletes such as Reggie Bush and Rajon Rondo. These commemorative cans were designed to give a minimal nod to this change in the brand. Each collectible can comes with a gold embossed style signature of the athlete, as well as a distinctive gold cap.
HUNGRYMAN HUNGRY HEROES
Famous Group created a 9-part web series that brought 3 iconic historical figures back to life in the form of Hungry Heroes. My role on this project was Art Directing the digital component of the videos. This consisted of creating all digital backgrounds, special effects, title sequences and even some physical printed props.
Poster series designed and printed for AKQA San Francisco.