THE WEATHER CHANNEL
We were tasked with rebranding and launching a new brand from The Weather Channel. In a world of complex algorithms and data science, we took a more human approach, illustrating the lifestyle advantages of having the most accurate weather forecasting in your pocket.
Partnering with Heist Films, we shot a beautiful, lifestyle oriented film that illustrated the moments that people were able to experience through weather personalized to them.
The launch site went into greater detail about how the technology works, prompted registration, and highlighted the unique stories from the film.
The site was fully responsive to support a variety of screen resolutions, including mobile.