Design & Art Direction

Converse Beacon


Converse asked us to hack a pair of Chucks around the theme of weather. We created Beacon - an Arduino powered wearable that puts the weather forecast on your feet. Unlike other Chuck Hacks that are just for show, we built an authentic device that anyone with a pair of Chucks, a soldering iron and a lazy afternoon could hack together.


Partnering with Emmy-winning director Adam Warmington, we shot a film that introduced the hack and showed the Beacon triggering a variety of weather scenarios.


A simple web site was built to house the film and showcase additional photography of the hack.


We built comprehensive instructions hosted on so that anyone could learn how to build their own Beacon.


We even built custom kits that contained pre-built Beacons, ready to be hacked!