Although NVIDIA was launching a new product designed for gamers, the perception of their brand was that they made graphics cards. We shifted this perception by going back to the roots of gaming and created the Ultimate Quest, a tweet-based text adventure that blends surprise challenges, beautifully-crafted imagery, and intricate storytelling into a unique social gameplay experiment.
To bring our vision to life, we partnered with internationally renowned interactive fiction writer Emily Short and game concept artist Silvio Aebischer to build a dark sci-fi journey that sent players on a winding trek through a bizarre cyberpunk world full of intrigue and conflict.
We created a teaser video shared through NVIDIA's social media accounts.
Twitter login screen
Each of the five episodes contained beautifully illustrated artwork that accompanied the rich story. In true gaming form, we hid easter eggs throughout the art that only NVIDIA fans would recognize.
An innovative social layer allowed players to modify the game in various ways through tweeting.
The game was so challenging that we started an Ultimate Questions page where novice players got live help from a "Dungeon Master."
We produced a launch video in partnership with Imaginary Forces that revealed the product at the end of the game. Only the best and most devoted players earned the right to see the product before anyone else.