aw_folio_cover_v3.jpg
aw_folio_cover_v3b.jpg
 The Idea  After years of resisting, I finally decided to make the logo bigger. I decided to conduct a graphic experiment and turn an otherwise annoying piece of client feedback into a creative restriction.

The Idea

After years of resisting, I finally decided to make the logo bigger. I decided to conduct a graphic experiment and turn an otherwise annoying piece of client feedback into a creative restriction.

 Posters  The experiment began by creating a series of posters that showcased various brands' logos made bigger.

Posters

The experiment began by creating a series of posters that showcased various brands' logos made bigger.

 Posters  As more and more brands were explored in this fashion, friends and colleagues began to try and guess which brands logos were behind each abstraction. That led to the idea of sharing this project with the world.

Posters

As more and more brands were explored in this fashion, friends and colleagues began to try and guess which brands logos were behind each abstraction. That led to the idea of sharing this project with the world.

 The Site  As I created each poster, I thought it fitting to share my progress with the world in the form of a minimal designed Tumblr blog. After just a few weeks from its creation, the blog already had over 16 thousand subscribers. It also picked up some great press (select sites listed below).  Press  Fast Company, Fast Co Create, Design Taxi, Swiss Miss, AgencySpy, Ads of the World, Branding Magazine.  Link   make-the-logo-bigger.tumblr.com

The Site

As I created each poster, I thought it fitting to share my progress with the world in the form of a minimal designed Tumblr blog. After just a few weeks from its creation, the blog already had over 16 thousand subscribers. It also picked up some great press (select sites listed below).

Press

Fast Company, Fast Co Create, Design Taxi, Swiss Miss, AgencySpy, Ads of the World, Branding Magazine.

Link

make-the-logo-bigger.tumblr.com

 Summary  If you love baseball, you’ve probably skipped out on work to head to the park for opening day. To make it official, Budweiser campaigned the White House to make Opening Day a national holiday.  Ozzie Smith pitched the idea on YouTube and we designed a campaign hub and created additional print and digital collateral. We obtained well over 100,000 signatures by March 26, 2014.    Press  ESPN, MLB, Washington Post, Bleacher Report, CBS Sports, FOX Sports   Link   http://www.budweiser.com/opening-day.html

Summary

If you love baseball, you’ve probably skipped out on work to head to the park for opening day. To make it official, Budweiser campaigned the White House to make Opening Day a national holiday.

Ozzie Smith pitched the idea on YouTube and we designed a campaign hub and created additional print and digital collateral. We obtained well over 100,000 signatures by March 26, 2014.
 

Press

ESPN, MLB, Washington Post, Bleacher Report, CBS Sports, FOX Sports


Link

http://www.budweiser.com/opening-day.html

 Site Experience  We created a campaign hub where people could learn about the petition, see the number of signatures, and interact with specific teams on a US map. Since regional rivalries are so important to the sport of baseball, each team can be clicked to bring up a comparison view showing the number of votes achieved. This created a shareable and fun way for viewers to connect with their teams and city outside of directly signing the petition.   Link   http://www.budweiser.com/opening-day.html

Site Experience

We created a campaign hub where people could learn about the petition, see the number of signatures, and interact with specific teams on a US map. Since regional rivalries are so important to the sport of baseball, each team can be clicked to bring up a comparison view showing the number of votes achieved. This created a shareable and fun way for viewers to connect with their teams and city outside of directly signing the petition.


Link

http://www.budweiser.com/opening-day.html

 Site Experience - Contd.  The site was designed and built to be responsive to any device from mobile to tablet to desktop. A variety of Jquery animations brought the site to life and created a more engaging experience.   Link   http://www.budweiser.com/opening-day.html    

Site Experience - Contd.

The site was designed and built to be responsive to any device from mobile to tablet to desktop. A variety of Jquery animations brought the site to life and created a more engaging experience.


Link

http://www.budweiser.com/opening-day.html

 

 Posters  A series of posters was designed to generate awareness around the petition to make Opening Day a national holiday. From a messaging standpoint, each poster fused patriotism and baseball to reinforce the notion that collectively we can change history and the sport forever.   

Posters

A series of posters was designed to generate awareness around the petition to make Opening Day a national holiday. From a messaging standpoint, each poster fused patriotism and baseball to reinforce the notion that collectively we can change history and the sport forever.

 

 The Petition  The petition itself was hosted on We The People, and reached its goal early of 100,000 signatures in 30 days.

The Petition

The petition itself was hosted on We The People, and reached its goal early of 100,000 signatures in 30 days.

 The Response  We got 100,000 signatures to earn an official response from the Deputy Press Secretary who reminded us the RED SOX are World Champs, Obama is a White Sox fan and even his lowly Royals still have a chance—all while passing the buck to Congress.

The Response

We got 100,000 signatures to earn an official response from the Deputy Press Secretary who reminded us the RED SOX are World Champs, Obama is a White Sox fan and even his lowly Royals still have a chance—all while passing the buck to Congress.

 Summary  Kastner & Partners was requested by Red Bull to create out of home concepts to help promote the NYC Air Race event. These mockups show a variety of concepts and ideas that would take over the city of NYC to create awareness and excitement around the upcoming event.  Role  Art Direction, Design, Concept

Summary

Kastner & Partners was requested by Red Bull to create out of home concepts to help promote the NYC Air Race event. These mockups show a variety of concepts and ideas that would take over the city of NYC to create awareness and excitement around the upcoming event.

Role

Art Direction, Design, Concept

 Pylon Fly-Through Billboard  To let the city know that the Air Race was coming their way, billboards were transformed into gates for pilots to fly through.

Pylon Fly-Through Billboard

To let the city know that the Air Race was coming their way, billboards were transformed into gates for pilots to fly through.

 Barf Bags  There was no media more fitting to promote Red Bull Air Race than barf bags. So we used them as flyers to advertise the event, leaving them in cabs and on benches around the city.

Barf Bags

There was no media more fitting to promote Red Bull Air Race than barf bags. So we used them as flyers to advertise the event, leaving them in cabs and on benches around the city.

 Street Signage  Since the Red Bull pilots were coming to the city, we created signs that showcased some basic rules (or lack thereof) for flying the Air Race.

Street Signage

Since the Red Bull pilots were coming to the city, we created signs that showcased some basic rules (or lack thereof) for flying the Air Race.

 Pylon Fly-Through Billboard  We partnered with street artist Joshua Allen Harris to create pylon advertisements that would rise up and down through subway wind gusts.  Reference:    Street Art: Joshua Allen Harris' Inflatable Bag Monsters

Pylon Fly-Through Billboard

We partnered with street artist Joshua Allen Harris to create pylon advertisements that would rise up and down through subway wind gusts.

Reference: 

Street Art: Joshua Allen Harris' Inflatable Bag Monsters

 Summary  While at Big Spaceship, I had the opportunity to design and animate various elements to be included in the Nike Airmax 360 site. As the user entered different combinations of keyboard keys, they would be treated to a number of different visualizations that matched the theme of Running on Air.   Role  Animation, Design  Link   view site

Summary

While at Big Spaceship, I had the opportunity to design and animate various elements to be included in the Nike Airmax 360 site. As the user entered different combinations of keyboard keys, they would be treated to a number of different visualizations that matched the theme of Running on Air. 

Role

Animation, Design

Link

view site

 Detail  The site allowed the viewer to choose either a runner or a baller to experience the sensation of Running on Air.  Link   view site

Detail

The site allowed the viewer to choose either a runner or a baller to experience the sensation of Running on Air.

Link

view site

 Detail  To simulate the sensation of running on air, the site allows the viewer to press various keyboard combinations to mix animations behind the runner. This sensory experience allows people to engage with the product and show off its key features to drive purchase.  Link   view site

Detail

To simulate the sensation of running on air, the site allows the viewer to press various keyboard combinations to mix animations behind the runner. This sensory experience allows people to engage with the product and show off its key features to drive purchase.

Link

view site

 Detail  To simulate the sensation of balling on air, the site allows the viewer to press various keyboard combinations to mix animations behind the runner. This sensory experience allows people to engage with the product and show off its key features to drive purchase.  Link   view site

Detail

To simulate the sensation of balling on air, the site allows the viewer to press various keyboard combinations to mix animations behind the runner. This sensory experience allows people to engage with the product and show off its key features to drive purchase.

Link

view site

 Summary  A big beer company asked us to come up with a big digital idea to go with the big TV spot that they made for the big game. The end result was epic. Literally. By nominating an inspiring active or veteran military member, beer fans could honor these American heroes on the biggest of stages.  Role  Art Direction, Design, Concept   

Summary

A big beer company asked us to come up with a big digital idea to go with the big TV spot that they made for the big game. The end result was epic. Literally. By nominating an inspiring active or veteran military member, beer fans could honor these American heroes on the biggest of stages.

Role

Art Direction, Design, Concept

 

 Site Experience  The site featured each salute that a veteran could be nominated for and allowed anyone to enter their information through a simple form.

Site Experience

The site featured each salute that a veteran could be nominated for and allowed anyone to enter their information through a simple form.

 Honorary Medal  We designed a one of a kind medal to honor this veteran's service. Materials of the piece included solid brass, red velvet, and a beautiful laser-etched walnut box.

Honorary Medal

We designed a one of a kind medal to honor this veteran's service. Materials of the piece included solid brass, red velvet, and a beautiful laser-etched walnut box.

Video

Watch the video of our Hero being honored at the Daytona 500 race (password protected).

 Epic Experience  Being on set for this production was a once in a lifetime experience. Where else can you follow clydesdales on an iconic racetrack while driving in a golf cart!?

Epic Experience

Being on set for this production was a once in a lifetime experience. Where else can you follow clydesdales on an iconic racetrack while driving in a golf cart!?

 Epic Bond  Pictured with pinballer in crime,  Gabriel Johnson .

Epic Bond

Pictured with pinballer in crime, Gabriel Johnson.

 Summary  The Wonka Wrapper is an interactive Augmented Reality music sampler built into Facebook that allows aspiring DJ’s to use a whole range of Wonka candies to create and share their music mixes across the web.  Results  The app garnered 142,000 visits in the first 2 months, with close to 3,000 songs recorded, resulting in over 15,000 views. Nick Cannon’s introduction of the experience had over 655,000 views.  Role  Art Direction, Design, Concepting, Animation, 3D

Summary

The Wonka Wrapper is an interactive Augmented Reality music sampler built into Facebook that allows aspiring DJ’s to use a whole range of Wonka candies to create and share their music mixes across the web.

Results

The app garnered 142,000 visits in the first 2 months, with close to 3,000 songs recorded, resulting in over 15,000 views. Nick Cannon’s introduction of the experience had over 655,000 views.

Role

Art Direction, Design, Concepting, Animation, 3D

 The Sampler  Modeled after analog drum machines, the app was a fully functioning beat blasting machine powered by candy. Holding up different Wonka candies accessed different beats that could be mixed and adjusted once they were activated. Once the candies and beats were loaded in, the artist could hit record and lay down their track to share with the world.

The Sampler

Modeled after analog drum machines, the app was a fully functioning beat blasting machine powered by candy. Holding up different Wonka candies accessed different beats that could be mixed and adjusted once they were activated. Once the candies and beats were loaded in, the artist could hit record and lay down their track to share with the world.

 Behind the Scenes  The Famous Group shot superstar and candy lover Nick Cannon using the interface to create a unique freestyle rap. Additionally, he was the voice of the campaign and instructional videos on how to lay down the sickest beats.

Behind the Scenes

The Famous Group shot superstar and candy lover Nick Cannon using the interface to create a unique freestyle rap. Additionally, he was the voice of the campaign and instructional videos on how to lay down the sickest beats.

Case Study

Watch the case study video for the project (produced by The Famous Group).

 Summary  To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action.  Results  The site had 6.5 million hits in just 6 weeks, with an average viewing time of 4.5 minutes. Additionally, it was one of the most successful launches in Sprint's history.  Role  Art Direction, Design, Concepting, Animation, 3D

Summary

To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action.

Results

The site had 6.5 million hits in just 6 weeks, with an average viewing time of 4.5 minutes. Additionally, it was one of the most successful launches in Sprint's history.

Role

Art Direction, Design, Concepting, Animation, 3D

 The Site  The phone experience was hosted on Sprint.com, but took over the page with beautiful rendered glass and 3D effects.

The Site

The phone experience was hosted on Sprint.com, but took over the page with beautiful rendered glass and 3D effects.

 The Experience  We literally broke the 2D plane by creating an immersive, 3D site that showcased each feature of the Evo 3D phone.

The Experience

We literally broke the 2D plane by creating an immersive, 3D site that showcased each feature of the Evo 3D phone.

Animatic

Watch the case study video for the project (produced by The Famous Group).

 Summary  Farmers Insurance wanted a way for people to send March Madness smack talk through Facebook. Our answer was Smack Attack, an analog mixer that allows anyone to create a custom smack to harass their friends and rivals. Instead of mixing beats, people used the custom controls to combine insults, illustrations and even sound effects for the ultimate expression of smack.      Role  Art Direction, Design, Animation, Logo Design, Concepting

Summary

Farmers Insurance wanted a way for people to send March Madness smack talk through Facebook. Our answer was Smack Attack, an analog mixer that allows anyone to create a custom smack to harass their friends and rivals. Instead of mixing beats, people used the custom controls to combine insults, illustrations and even sound effects for the ultimate expression of smack.  
 

Role

Art Direction, Design, Animation, Logo Design, Concepting

 The Smack Attack  The Smack Attack mixer was inspired by analog mixers and the surfaces found in basketball. To create a smack, the viewer can use the sliders to find the most appropriate diss. Then they can choose a sound effect to match that smack. Or for those less inspired, you could randomize all of the effects before you share with your friends.

The Smack Attack

The Smack Attack mixer was inspired by analog mixers and the surfaces found in basketball. To create a smack, the viewer can use the sliders to find the most appropriate diss. Then they can choose a sound effect to match that smack. Or for those less inspired, you could randomize all of the effects before you share with your friends.

 Logo  I designed a logo for the experience entirely in Cinema 4D that utilized the same textures from a basketball court.

Logo

I designed a logo for the experience entirely in Cinema 4D that utilized the same textures from a basketball court.

 Summary  For the movie Project X, we created an experience that mimicked the timeline of a wild party night.    Role  Art Direction, Design,, Concepting

Summary

For the movie Project X, we created an experience that mimicked the timeline of a wild party night.
 

Role

Art Direction, Design,, Concepting

 The Site  The site experience allowed the viewer to scrub through the evening of the epic party, finding and sharing content along the way. Additional content that expanded upon each piece of footage allowed people to get lost in the evening.    Role  Art Direction, Design,, Concepting

The Site

The site experience allowed the viewer to scrub through the evening of the epic party, finding and sharing content along the way. Additional content that expanded upon each piece of footage allowed people to get lost in the evening.
 

Role

Art Direction, Design,, Concepting

 Summary  Shock Top beer took four people's dreams and made them a reality. We created a campaign to inspire people to enter their own dreams, for a chance to see them come to life through the unfiltered lens of Shock Top.     Role  Art Direction, Design, Concept

Summary

Shock Top beer took four people's dreams and made them a reality. We created a campaign to inspire people to enter their own dreams, for a chance to see them come to life through the unfiltered lens of Shock Top. 
 

Role

Art Direction, Design, Concept

 Site Experience  The site was built to be responsive on all devices, and featured animated video backgrounds. I lead a small creative team to bring the site to life, showcase each product video, and encourage people to submit their dreams for a shot at them coming true through Shock Top.     Role  Art Direction, Design, Concept

Site Experience

The site was built to be responsive on all devices, and featured animated video backgrounds. I lead a small creative team to bring the site to life, showcase each product video, and encourage people to submit their dreams for a shot at them coming true through Shock Top. 
 

Role

Art Direction, Design, Concept

 Site Experience  The site was built to be responsive on all devices, and featured animated video backgrounds. I lead a small creative team to bring the site to life, showcase each product video, and encourage people to submit their dreams for a shot at them coming true through Shock Top.     Role  Art Direction, Design, Concept

Site Experience

The site was built to be responsive on all devices, and featured animated video backgrounds. I lead a small creative team to bring the site to life, showcase each product video, and encourage people to submit their dreams for a shot at them coming true through Shock Top. 
 

Role

Art Direction, Design, Concept

 Summary  While at Kastner and Partners, I art directed and lead creative for numerous campaigns for Red Bull. 

Summary

While at Kastner and Partners, I art directed and lead creative for numerous campaigns for Red Bull. 

 Red Bull Cartoon Gallery  Red Bull has been airing iconic and pithy cartoon spots for many years. We proposed the idea of housing them all on a playful site designed to match the hand-drawn aesthetic of this distinct style.

Red Bull Cartoon Gallery

Red Bull has been airing iconic and pithy cartoon spots for many years. We proposed the idea of housing them all on a playful site designed to match the hand-drawn aesthetic of this distinct style.

 Professional Athlete Cans  Historically, Red Bull has primarily sponsored extreme sports athletes. To target a more mainstream audience, they are sponsoring athletes such as Reggie Bush and Rajon Rondo. These commemorative cans were designed to give a minimal nod to this change in the brand. Each collectible can comes with a gold embossed style signature of the athlete, as well as a distinctive gold cap.  

Professional Athlete Cans

Historically, Red Bull has primarily sponsored extreme sports athletes. To target a more mainstream audience, they are sponsoring athletes such as Reggie Bush and Rajon Rondo. These commemorative cans were designed to give a minimal nod to this change in the brand. Each collectible can comes with a gold embossed style signature of the athlete, as well as a distinctive gold cap.  

 X-Fighters Motocross DVD  Instead of giving away a flyer at motocross events held around the country, we designed a USB thumb stick that contained an exclusive interactive experience. The concept of the experience is that the viewer is looking through the eyes of motocross legend James Stewart and viewing exclusive content through this unique POV.

X-Fighters Motocross DVD

Instead of giving away a flyer at motocross events held around the country, we designed a USB thumb stick that contained an exclusive interactive experience. The concept of the experience is that the viewer is looking through the eyes of motocross legend James Stewart and viewing exclusive content through this unique POV.