MAKE THE LOGO BIGGER

After years of resisting, I finally decided to make the logo bigger. I conducted a graphic experiment that turned an otherwise annoying piece of client feedback into a creative restriction.

 

The experiment began by creating a series of posters that showcased various brands' logos made bigger.

 
 

As I created each poster, I thought it fitting to share my progress with the world in the form of a minimal designed Tumblr blog. After just a few weeks from its creation, the blog already had over 16 thousand subscribers. 

 

The project also garnered some great industry press.