Design & Art Direction

Make the Logo Bigger


After years of resisting, I finally decided to make the logo bigger. I conducted a graphic experiment that turned an otherwise annoying piece of client feedback into a creative restriction.


The experiment began by creating a series of posters that showcased various brands' logos made bigger.


As I created each poster, I thought it fitting to share my progress with the world in the form of a minimal designed Tumblr blog. After just a few weeks from its creation, the blog already had over 16 thousand subscribers. 


The project also garnered some great industry press.