Experimental, Print, Digital

After years of resisting, I finally decided to make the logo bigger. I conducted a graphic experiment that turned an otherwise annoying piece of client feedback into a creative restriction.

The experiment began by creating a series of posters that showcased various brands' logos made bigger.

As I created each poster, I thought it fitting to share my progress with the world in the form of a minimal designed Tumblr blog. After just a few weeks from its creation, the blog already had over 16 thousand subscribers.

You Want The Logo Bigger? I Got Your Bigger Logo Right Here: These Extreme Logos Are Big–And Oddly Compelling.”

Fast Company

The interesting thing about this project is that despite only showing a tiny portion of the full logo, most people would still be able to name the brand each image represents.”

Design Taxi

Make the logo bigger coffee table book.

Make The Logo Bigger