The New
Thumbtack

Graphic Design, Rebrand
Our story has never been about catching lightning in a bottle. It’s been about discovering things. Like who we were. And what we wanted to be.

Thumbtack spent 9 years not thinking about brand. We thought about growth and scrappiness and small businesses and hiring a piano teacher for your kid. We tested things that didn’t work. Learned lessons and tried again.

Our story has never been about catching lightning in a bottle. It’s been about discovering things. Like who we were. And what we wanted to be.

This is Thumbtack.

 
 
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Thumbtack spent 9 years not thinking about brand. We thought about growth and scrappiness and small businesses and hiring a piano teacher for your kid. We tested things that didn’t work. Learned lessons and tried again.

Our story has never been about catching lightning in a bottle. It’s been about discovering things. Like who we were. And what we wanted to be.

This is Thumbtack.

 
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“The new logo is one of my favorite of the year so far with the best possible thumbtack depiction that doubles as a “T”. It may seem like an obvious solution but it’s done perfectly right, with a deep, hard shadow that makes the tiny thumbtack look more monumental and bigger than life. It works great as a “T” in the wordmark, perfectly balanced in weight with the rest of the letters (which are perfectly kerned) and it works even better as a standalone icon used in white over blue, which better showcases the shadow effect.”
~ Armin Vit, Under Consideration

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