Environmental Design, Wayfinding, Branding
When Thumbtack’s new brand launched, it was a critical moment in the company’s history - not just for our customers but also for employees. I was tasked with leading a design effort to transform our space architecture by BBA to embody the new Thumbtack brand and create a directional graphics package.
We brought on production partner Tinkering Monkey to help fabricate and build a variety of physical signage that was not just aesthetically pleasing, but also functional. At the core of the package is a way finding system, designed to help people navigate the entire 80,000 square foot office space.
Beyond celebrating the brand and creating directional signage, we also wanted the space to celebrate and reinforce Thumbtack’s values. We developed a physical card system that showcases each value, but was designed to be placed anywhere around the office to continually inspire and remind employees of their significance.