Digital, Game Design, Experimental
Our assignment was simple, create a launch campaign for NVIDIA’s newest gaming product, the NVIDIA Shield Tablet. The issue was, the perception of NVIDIA’s brand is that they just created graphics cards. How could we position NVIDIA as an expert in gaming, while creating a clever way to launch the product?
In order to help shift this perception, we looked back at the most primitive video games that existed. These games relied on a choose-your-own adventure style of interactive fiction rather than epic graphics. This homage to the roots of gaming would be the strategy for launching NVIDIA’s newest product.
The Ultimate Quest was born, a tweet-based text adventure that blends surprise challenges, beautifully-crafted imagery, and intricate storytelling into a unique social gameplay experiment. To bring our vision to life, we partnered with internationally renowned interactive fiction writer Emily Short and game concept artist Silvio Aebischer to build a dark sci-fi journey that sent players on a winding trek through a bizarre cyberpunk world full of intrigue and conflict.