Design & Art Direction

Sprint Present Tense


To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action.


The phone experience took over the site with beautiful rendered glass and 3D effects.


We literally broke the 2D plane by creating an immersive, 3D site that showcased each feature of the Evo 3D phone through a personalized trailer.


This animatic shows the entire interactive trailer experience.


Watch the case study video (produced at the Famous Group).