The Wonka Wrapper is an interactive Augmented Reality music sampler built into Facebook that allows aspiring DJ’s to use a whole range of Wonka candies to create and share their music mixes across the web.
The app garnered 142,000 visits in the first 2 months, with close to 3,000 songs recorded, resulting in over 15,000 views. Nick Cannon’s introduction of the experience had over 655,000 views.
Art Direction, Design, Concepting, Animation, 3D
Modeled after analog drum machines, the app was a fully functioning beat blasting machine powered by candy. Holding up different Wonka candies accessed different beats that could be mixed and adjusted once they were activated. Once the candies and beats were loaded in, the artist could hit record and lay down their track to share with the world.
Behind the Scenes
The Famous Group shot superstar and candy lover Nick Cannon using the interface to create a unique freestyle rap. Additionally, he was the voice of the campaign and instructional videos on how to lay down the sickest beats.
Watch the case study video for the project (produced by The Famous Group).