To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action.
The site had 6.5 million hits in just 6 weeks, with an average viewing time of 4.5 minutes. Additionally, it was one of the most successful launches in Sprint's history.
Art Direction, Design, Concepting, Animation, 3D
The phone experience was hosted on Sprint.com, but took over the page with beautiful rendered glass and 3D effects.
We literally broke the 2D plane by creating an immersive, 3D site that showcased each feature of the Evo 3D phone.
Watch the case study video for the project (produced by The Famous Group).