Summary  To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action.  Results  The site had 6.5 million hits in just 6 weeks, with an average viewing time of 4.5 minutes. Additionally, it was one of the most successful launches in Sprint's history.  Role  Art Direction, Design, Concepting, Animation, 3D
       
     
 The Site  The phone experience was hosted on Sprint.com, but took over the page with beautiful rendered glass and 3D effects.
       
     
 The Experience  We literally broke the 2D plane by creating an immersive, 3D site that showcased each feature of the Evo 3D phone.
       
     
       
     
 Summary  To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action.  Results  The site had 6.5 million hits in just 6 weeks, with an average viewing time of 4.5 minutes. Additionally, it was one of the most successful launches in Sprint's history.  Role  Art Direction, Design, Concepting, Animation, 3D
       
     

Summary

To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action.

Results

The site had 6.5 million hits in just 6 weeks, with an average viewing time of 4.5 minutes. Additionally, it was one of the most successful launches in Sprint's history.

Role

Art Direction, Design, Concepting, Animation, 3D

 The Site  The phone experience was hosted on Sprint.com, but took over the page with beautiful rendered glass and 3D effects.
       
     

The Site

The phone experience was hosted on Sprint.com, but took over the page with beautiful rendered glass and 3D effects.

 The Experience  We literally broke the 2D plane by creating an immersive, 3D site that showcased each feature of the Evo 3D phone.
       
     

The Experience

We literally broke the 2D plane by creating an immersive, 3D site that showcased each feature of the Evo 3D phone.

       
     

Animatic

Watch the case study video for the project (produced by The Famous Group).