FARMERS INSURANCE SMACK ATTACK
Farmers Insurance wanted a way for people to send March Madness smack talk through Facebook. Our answer was Smack Attack, an analog mixer that allows anyone to create a custom smack to harass their friends and rivals. Instead of mixing beats, people used the custom controls to combine insults, illustrations and even sound effects for the ultimate expression of smack.
Using built-in GPS, Pilot directs its riders to a secret location by signaling left and right turns via haptic signals and LED lights built into the bike’s handlebars.