While at Kastner and Partners, I art directed and lead creative for numerous campaigns for Red Bull.
Red Bull Cartoon Gallery
Red Bull has been airing iconic and pithy cartoon spots for many years. We proposed the idea of housing them all on a playful site designed to match the hand-drawn aesthetic of this distinct style.
Professional Athlete Cans
Historically, Red Bull has primarily sponsored extreme sports athletes. To target a more mainstream audience, they are sponsoring athletes such as Reggie Bush and Rajon Rondo. These commemorative cans were designed to give a minimal nod to this change in the brand. Each collectible can comes with a gold embossed style signature of the athlete, as well as a distinctive gold cap.
X-Fighters Motocross DVD
Instead of giving away a flyer at motocross events held around the country, we designed a USB thumb stick that contained an exclusive interactive experience. The concept of the experience is that the viewer is looking through the eyes of motocross legend James Stewart and viewing exclusive content through this unique POV.