Summary  Kastner & Partners was requested by Red Bull to create out of home concepts to help promote the NYC Air Race event. These mockups show a variety of concepts and ideas that would take over the city of NYC to create awareness and excitement around the upcoming event.  Role  Art Direction, Design, Concept
       
     
 Pylon Fly-Through Billboard  To let the city know that the Air Race was coming their way, billboards were transformed into gates for pilots to fly through.
       
     
 Barf Bags  There was no media more fitting to promote Red Bull Air Race than barf bags. So we used them as flyers to advertise the event, leaving them in cabs and on benches around the city.
       
     
 Street Signage  Since the Red Bull pilots were coming to the city, we created signs that showcased some basic rules (or lack thereof) for flying the Air Race.
       
     
 Pylon Fly-Through Billboard  We partnered with street artist Joshua Allen Harris to create pylon advertisements that would rise up and down through subway wind gusts.  Reference:    Street Art: Joshua Allen Harris' Inflatable Bag Monsters
       
     
 Summary  Kastner & Partners was requested by Red Bull to create out of home concepts to help promote the NYC Air Race event. These mockups show a variety of concepts and ideas that would take over the city of NYC to create awareness and excitement around the upcoming event.  Role  Art Direction, Design, Concept
       
     

Summary

Kastner & Partners was requested by Red Bull to create out of home concepts to help promote the NYC Air Race event. These mockups show a variety of concepts and ideas that would take over the city of NYC to create awareness and excitement around the upcoming event.

Role

Art Direction, Design, Concept

 Pylon Fly-Through Billboard  To let the city know that the Air Race was coming their way, billboards were transformed into gates for pilots to fly through.
       
     

Pylon Fly-Through Billboard

To let the city know that the Air Race was coming their way, billboards were transformed into gates for pilots to fly through.

 Barf Bags  There was no media more fitting to promote Red Bull Air Race than barf bags. So we used them as flyers to advertise the event, leaving them in cabs and on benches around the city.
       
     

Barf Bags

There was no media more fitting to promote Red Bull Air Race than barf bags. So we used them as flyers to advertise the event, leaving them in cabs and on benches around the city.

 Street Signage  Since the Red Bull pilots were coming to the city, we created signs that showcased some basic rules (or lack thereof) for flying the Air Race.
       
     

Street Signage

Since the Red Bull pilots were coming to the city, we created signs that showcased some basic rules (or lack thereof) for flying the Air Race.

 Pylon Fly-Through Billboard  We partnered with street artist Joshua Allen Harris to create pylon advertisements that would rise up and down through subway wind gusts.  Reference:    Street Art: Joshua Allen Harris' Inflatable Bag Monsters
       
     

Pylon Fly-Through Billboard

We partnered with street artist Joshua Allen Harris to create pylon advertisements that would rise up and down through subway wind gusts.

Reference: 

Street Art: Joshua Allen Harris' Inflatable Bag Monsters