RED BULL AIR RACE NYC

Kastner & Partners was requested by Red Bull to create out of home concepts to help promote the NYC Air Race event. These mockups show a variety of concepts and ideas that would take over the city of NYC to create awareness and excitement around the upcoming event.

 

PYLON FLY-THROUGH BILLBOARD

To let the city know that the Air Race was coming their way, billboards were transformed into gates for Red Bull ace pilots to fly through.

BARF BAGS

There was no media more fitting to promote Red Bull Air Race than barf bags. So we used them as flyers to advertise the event, leaving them in cabs and on benches around the city.

STREET SIGNAGE

Since the Red Bull pilots were coming to the city, we created signs that showcased some basic rules (or lack thereof) for flying the Air Race.

INFLATABLE PYLON TAKEOVER

We proposed partnering with street artist Joshua Allen Harris to create pylon advertisements that would rise up and down through subway wind gusts. Reference: Street Art: Joshua Allen Harris' Inflatable Bag Monsters