We created a campaign hub where people could learn about the petition, see the number of signatures, and interact with specific teams on a US map. Since regional rivalries are so important to the sport of baseball, each team can be clicked to bring up a comparison view showing the number of votes achieved. This created a shareable and fun way for viewers to connect with their teams and city outside of directly signing the petition.
A series of posters was designed to generate awareness around the petition to make Opening Day a national holiday. From a messaging standpoint, each poster fused patriotism and baseball to reinforce the notion that collectively we can change history and the sport forever.
The petition itself was hosted on We The People, and reached its goal early of 100,000 signatures in 30 days.
We got 100,000 signatures to earn an official response from the Deputy Press Secretary who reminded us the RED SOX are World Champs, Obama is a White Sox fan and even his lowly Royals still have a chance—all while passing the buck to Congress.