After years of resisting, I finally decided to make the logo bigger. I decided to conduct a graphic experiment and turn an otherwise annoying piece of client feedback into a creative restriction.
The experiment began by creating a series of posters that showcased various brands' logos made bigger.
As more and more brands were explored in this fashion, friends and colleagues began to try and guess which brands logos were behind each abstraction. That led to the idea of sharing this project with the world.
As I created each poster, I thought it fitting to share my progress with the world in the form of a minimal designed Tumblr blog. After just a few weeks from its creation, the blog already had over 16 thousand subscribers. It also picked up some great press (select sites listed below).
Fast Company, Fast Co Create, Design Taxi, Swiss Miss, AgencySpy, Ads of the World, Branding Magazine.