Farmers Insurance wanted a way for people to send March Madness smack talk through Facebook. Our answer was Smack Attack, an analog mixer that allows anyone to create a custom smack to harass their friends and rivals. Instead of mixing beats, people used the custom controls to combine insults, illustrations and even sound effects for the ultimate expression of smack.
Art Direction, Design, Animation, Logo Design, Concepting
The Smack Attack
The Smack Attack mixer was inspired by analog mixers and the surfaces found in basketball. To create a smack, the viewer can use the sliders to find the most appropriate diss. Then they can choose a sound effect to match that smack. Or for those less inspired, you could randomize all of the effects before you share with your friends.
I designed a logo for the experience entirely in Cinema 4D that utilized the same textures from a basketball court.