Summary  A big beer company asked us to come up with a big digital idea to go with the big TV spot that they made for the big game. The end result was epic. Literally. By nominating an inspiring active or veteran military member, beer fans could honor these American heroes on the biggest of stages.  Role  Art Direction, Design, Concept   
       
     
 Site Experience  The site featured each salute that a veteran could be nominated for and allowed anyone to enter their information through a simple form.
       
     
 Honorary Medal  We designed a one of a kind medal to honor this veteran's service. Materials of the piece included solid brass, red velvet, and a beautiful laser-etched walnut box.
       
     
       
     
 Epic Experience  Being on set for this production was a once in a lifetime experience. Where else can you follow clydesdales on an iconic racetrack while driving in a golf cart!?
       
     
 Epic Bond  Pictured with pinballer in crime,  Gabriel Johnson .
       
     
 Summary  A big beer company asked us to come up with a big digital idea to go with the big TV spot that they made for the big game. The end result was epic. Literally. By nominating an inspiring active or veteran military member, beer fans could honor these American heroes on the biggest of stages.  Role  Art Direction, Design, Concept   
       
     

Summary

A big beer company asked us to come up with a big digital idea to go with the big TV spot that they made for the big game. The end result was epic. Literally. By nominating an inspiring active or veteran military member, beer fans could honor these American heroes on the biggest of stages.

Role

Art Direction, Design, Concept

 

 Site Experience  The site featured each salute that a veteran could be nominated for and allowed anyone to enter their information through a simple form.
       
     

Site Experience

The site featured each salute that a veteran could be nominated for and allowed anyone to enter their information through a simple form.

 Honorary Medal  We designed a one of a kind medal to honor this veteran's service. Materials of the piece included solid brass, red velvet, and a beautiful laser-etched walnut box.
       
     

Honorary Medal

We designed a one of a kind medal to honor this veteran's service. Materials of the piece included solid brass, red velvet, and a beautiful laser-etched walnut box.

       
     

Video

Watch the video of our Hero being honored at the Daytona 500 race (password protected).

 Epic Experience  Being on set for this production was a once in a lifetime experience. Where else can you follow clydesdales on an iconic racetrack while driving in a golf cart!?
       
     

Epic Experience

Being on set for this production was a once in a lifetime experience. Where else can you follow clydesdales on an iconic racetrack while driving in a golf cart!?

 Epic Bond  Pictured with pinballer in crime,  Gabriel Johnson .
       
     

Epic Bond

Pictured with pinballer in crime, Gabriel Johnson.