A big beer company asked us to come up with a big digital idea to go with the big TV spot that they made for the big game. The end result was epic. Literally. By nominating an inspiring active or veteran military member, beer fans could honor these American heroes on the biggest of stages.
Art Direction, Design, Concept
The site featured each salute that a veteran could be nominated for and allowed anyone to enter their information through a simple form.
We designed a one of a kind medal to honor this veteran's service. Materials of the piece included solid brass, red velvet, and a beautiful laser-etched walnut box.
Watch the video of our Hero being honored at the Daytona 500 race (password protected).
Being on set for this production was a once in a lifetime experience. Where else can you follow clydesdales on an iconic racetrack while driving in a golf cart!?